The Reason Homes Feel Like They Cost So Much (It’s Not What You Think)

by Patricia Villanueva

Homeowner in a cozy kitchen enjoying morning coffee, representing North San Diego County housing market and rising home prices.


Scroll through your feed and you’ll see plenty of finger-pointing about why homes cost so much. And according to a national survey, a lot of people believe big investors are to blame.

Even though data shows that’s not true, nearly half of Americans surveyed (48%) think investors are the top reason housing feels so expensive (see graph below):

Bar chart showing what Americans believe are the top causes of high housing costs, including investors buying homes, expensive building materials, and rising rents.

 

But that theory doesn’t actually hold up once you look at the data.

 

The Truth About Investors

Investors do play a role in the housing market, especially in certain areas. But they’re not buying up all the homes like so many people on social media say.

 

Nationwide, Realtor.com found only 2.8% of all home purchases last year were made by big investors (who own more than 50 properties). That means roughly 97% of homes were bought and sold by regular people, not corporate giants. Danielle Hale, Chief Economist at Realtor.com, explains:

 

“Investors do own significant shares of the housing stock in some neighborhoods, but nationwide, the share of investor-owned housing is not a major concern.”

 

So, if it’s not investors, why are home prices so high?

 

What’s Really Behind Today’s Home Prices

The real story behind rising prices has less to do with who’s buying and more to do with what’s missing: enough homes. Robert Dietz, Chief Economist at the National Association of Home Builders (NAHB), says:

 

"It's been popular among some to blame investors, but with housing, the economics of that don't make a lot of sense. The fundamental driver of housing costs is the shortage itself—it's driven by the fact that there's a mismatch between the number of households and the actual size of the housing stock."

 

There simply haven’t been enough homes for sale to meet buyer demand. And that shortage, not investor activity, is what’s pushed prices higher just about everywhere.

 

Bottom Line: The Market Needs More Homes, Not Fewer Buyers

It’s easy to believe investors caused today’s housing challenges. But the truth is, the market just needs more homes — and that’s finally starting to happen.

 

As more listings become available, buying a home in North San Diego County may start to feel more realistic again. Whether you’re searching for luxury homes in Bonsall, homes for sale in Fallbrook, or family properties in Vista, Escondido, San Marcos, Oceanside, or Carlsbad, there are more opportunities emerging for buyers and sellers alike.

 

As a trusted North San Diego County Realtor, I provide expert guidance on market trends, pricing, and property value so you can make informed decisions in today’s evolving market.

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Patricia Villanueva
Patricia Villanueva

Agent | License ID: 01100323

+1(760) 521-8398 | patty@urm1.com

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